Launch the marketplace quickly, onboard the first wave of sellers, and turn passive community members into active listers and buyers within months. Establish early liquidity, early trust, and early traction — fast enough to validate the model and justify further investment.

ONA partnered with Recast end-to-end across product, growth, and execution: Product Sprint – Aligned on the core marketplace flows (listing, search, messaging, trust layer) – Created the early KPI model for liquidity, listing velocity, and activation rates – Designed the first version of Recast Protection and marketplace safeguards – Structured the initial content + community workflow inside the app Growth Sprint – Built the launch plan for the first 3 markets – Designed activation campaigns, creator prompts, and incentives – Turned community behavior into structured growth loops (UGC → listings → shares → new sellers) Execution (Dev Squad + GTM Ops) – Supported app evolution pre-launch – Implemented analytics + dashboards for daily activation monitoring – Ran the 5-week Recast Rally that accelerated listings across Europe – Provided ongoing product direction, growth ops, and marketplace orchestration