Give Cotasker the ability to make fast, informed, data-driven decisions by: mapping the full marketplace funnel, defining the metrics that actually matter, implementing structured analytics, and giving the team dashboards they could trust for daily decisions. The goal was simple: turn a high-activity product into a high-insight product.

ONA worked closely with Cotasker across product, systems, and data: Analytics & Systems Mapping – Audited the entire analytics stack – Mapped user flows, drop-off points, and marketplace dynamics – Identified gaps in tracking and reporting KPI & Dashboard Framework – Defined the core KPIs for liquidity, activation, retention, and repeat usage – Built dashboards the team could use daily – Structured reporting for weekly and monthly decision-making Product Insights – Pinpointed friction points and high-impact improvements – Provided clarity on priority opportunities – Delivered recommendations tied directly to the data This work gave Cotasker a clear understanding of what was happening inside the product — and a framework to make decisions with confidence.